Marholmen launches new brand

Marholmen changes its logo and launches a new website. At the same time, all the island's signs are replaced with a new and uniform design and feel.

- "From the very first time I came to Marholmen , I saw the potential in developing the brand to do justice to this beautiful island and its fine history. Now it's so much fun to see how everything is growing into a whole that reflects the feeling here at Marholmen," says Bibi Rydbacken, Marketing Manager at Marholmen.

The new brand is part of a larger effort to develop the island and put Marholmen on the map as a year-round destination. The project includes a number of other initiatives physically on the island to update Marholmen's concept and attract new target groups. Partners in the development of the concept and brand are the architectural firm Krook & Tjäder and Tinktur.

Marholmen's website will be launched on April 12 and before the end of April the entire rebranding will be completed.