Marholmen launches a new brand

Marholmen is changing its logo and launching a new website. At the same time, all the island's signs are being replaced with a new, consistent design and feel.

– The very first time I came to Marholmen, I saw the potential to develop the brand to do justice to this beautiful island and its wonderful history. Now it's so exciting to see everything coming together into a cohesive whole that truly reflects the feeling here at Marholmen, says Bibi Rydbacken, Marketing Manager at Marholmen.

Our new brand is part of a bigger plan to develop the island and really put Marholmen on the map as a year-round destination. This project also includes lots of other physical improvements on the island to refresh Marholmen's concept and attract new guests. We've partnered with architectural firm Krook & Tjäder and Tinktur to develop the concept and brand.

Marholmen's website launches on April 12th, and the entire brand change will be complete before April ends.