Marholmen launches new brand

Marholmen changes its logo and launches a new website. At the same time, all of the island's signs will be replaced with a new, uniform design and feel.

- " From the very first time I came here to Marholmen, I saw the potential in developing the brand to do justice to this beautiful island and its great history. Now it is so much fun to see how everything grows into a whole that reflects the feeling here on Marholmen," says Bibi Rydbacken, Marketing Manager at Marholmen.

The new brand is part of a larger effort to develop the island and put Marholmen on the map as a year-round destination. The project includes a number of other initiatives on the island to update Marholmen's concept and attract new target groups. Partners in the development of the concept and brand are the architectural firm Krook & Tjäder and Tinktur.

Marholmen's website will be launched on April 12 and before the end of April the entire rebranding will be completed.