A new Swedish all-in-one system for hotels, conference centers, and destinations is now being launched on the market. The Omnis system is being developed by the startup Reinvented Hospitality AB and is intended to serve as an operating system for highly complex operations. Omnis challenges today’s patchwork of systems by offering a unified platform for all core aspects of the business—such as operations, sales, finance, and human resources—in a single tool, built from within the industry, for the industry.
Marholmen, one of Sweden’s best-known destinations with a wide range of diverse activities, is the first to choose Omnis.
“For a long time, we’ve been missing a modern system that understands the needs of an organization with many target groups and a wide range of offerings. We’ve evaluated everything on the market, but existing systems struggle to meet our needs, and we’ve often been forced to make compromises. Now that we are in a phase where we are implementing several major changes in our operations, it feels especially important to be involved in developing this exciting digital solution together with Reinvented Hospitality.”
says Fredrik Utheim, CEO of Marholmen.
The launch comes at a time when the need for more modern systems has accelerated. The entire industry is under pressure from declining profitability, while demands for flexibility and efficient operations are on the rise. As a result, there has been significant interest even before the launch, and about ten facilities are now ready to implement Omnis in the coming months.
The system is first being developed and tested in a live environment at Riddersvik Herrgård, which is owned by the founders, before its features are further validated at Fagerudd Konferens in Enköping and Hotell Gässlingen in Skanör Falsterbo. The development is backed by an experienced and long-term investor group, which also includes the facilities participating in the testing. Reinvented Hospitality has also been granted development funding from Almi, which supports innovation projects focused on sustainable growth and transition.
Omnis was developed by Reinvented Hospitality based on the insight that the conference market is one of the least digitized segments of the hospitality industry. The platform addresses the practical challenges that impact day-to-day operations, from resource planning and staffing to guest experience and real-time profitability management. The goal is to give venues greater control, improved delivery capabilities, and enhanced competitiveness.
“With Omnis, we want to make it easier to run hotels, meeting facilities, and complex destinations with quality and profitability. The system functions as an operating system for the entire business and is built around how operations actually work, not how previous generations of booking systems assumed they worked,” says Marcus Holmgren, co-founder of Reinvented Hospitality.
Several facilities are now preparing to implement Omnis, and the system will be rolled out gradually over the coming months. Facilities that wish to follow developments or learn from the experiences of the first installations can contact Reinvented Hospitality.
About Omnis, a system built from within the industry
Omnis was developed by the engineering duo Marcus Holmgren and Torgil Zechel, who have been working together on technical innovation for over 20 years. During the pandemic, the digital weaknesses of the hospitality industry became apparent. The systems in use were, in practice, semi-digital versions of old ways of working, with limited ability to adapt as conditions changed from day to day, and even less so to rapid shifts or new business models.
As new owners of a conference center, the founders faced these challenges in their own business, and the need for a system capable of managing operations, guest services, and profitability even under rapidly changing conditions became clear. That realization was the starting point for Omnis—an operating system developed to meet the industry’s demands, both in everyday operations and in times of crisis.
In 2023, Omnis was awarded the “Innovation of the Year” prize by Svenska Möten, with Visita’s chairman Jonas Siljehammar serving on the jury.
The development of Omnis has received funding from Almi, a state-owned organization that provides financing to small and medium-sized enterprises with a focus on sustainable growth and transformation in the Swedish business sector.
For more information
Reinvented Hospitality / Omnis
Marcus Holmgren, CEO and Founder
073-730 47 08
marcus@reinvented-hospitality.com
Marholmen
Bibi Rydbacken, press contact
070-896 18 11
marholmen