Ett nytt svenskt helhetssystem för hotell, mötesanläggningar och destinationer lanseras nu på marknaden. Systemet Omnis utvecklas av startupen Reinvented Hospitality AB och är tänkt att fungera som ett operativsystem för verksamheter med hög komplexitet. Omnis utmanar dagens lapptäcke av system genom att erbjuda en sammanhållen plattform för verksamhetens alla centrala delar, som drift, försäljning, ekonomi och personal i ett och samma verktyg, byggt inifrån branschen, för branschen.

Marholmen, en av Sveriges mest välkända destinationer med en bred och komplex verksamhet, är först ut att välja Omnis.

”Vi har länge saknat ett modernt system som förstår behoven i en verksamhet med många målgrupper och ett brett utbud. Vi har utvärderat allt som finns på marknaden men de befintliga systemen har svårt att lösa våra behov och vi har ofta tvingats till kompromisser. Nu när vi befinner oss i ett skede där vi genomför flera omfattande förändringar i verksamheten, känns det extra viktigt att vara med och utveckla den här spännande digitala lösningen tillsammans med Reinvented Hospitality.”
säger Fredrik Utheim, vd på Marholmen.

Lanseringen sker i ett läge där behovet av modernare system accelererat. Hela branschen pressas av vikande lönsamhet, samtidigt som kraven på flexibilitet och effektiv drift ökar. Intresset har därför varit stort redan före lansering och ett tiotal anläggningar står nu redo att införa Omnis under de kommande månaderna.

Systemet utvecklas och testas först i skarp drift på Riddersvik Herrgård, som ägs av grundarna, innan funktionerna valideras vidare på Fagerudd Konferens i Enköping och Hotell Gässlingen i Skanör Falsterbo. Utvecklingen backas av en erfaren och långsiktig investerargrupp, där även de anläggningar som deltar i testningen ingår. Reinvented Hospitality har även beviljats utvecklingsstöd från Almi, som stöttar innovationsprojekt med fokus på hållbar tillväxt och omställning.

Omnis utvecklades av Reinvented Hospitality utifrån insikten att konferensmarknaden är en av besöksnäringens mest underdigitaliserade delar. Plattformen tar avstamp i de praktiska utmaningar som påverkar den dagliga driften, från resursplanering och bemanning till gästupplevelse och lönsamhetsstyrning i realtid. Målet är att ge anläggningar bättre kontroll, högre leveransförmåga och stärkt konkurrenskraft.

”Med Omnis vill vi göra det enklare att driva hotell, mötesanläggningar och komplexa destinationer med kvalitet och lönsamhet. Systemet fungerar som ett operativsystem för hela verksamheten och är byggt efter hur driften faktiskt fungerar, inte som tidigare generationers bokningssystem antagit att den fungerar.”
säger Marcus Holmgren, medgrundare till Reinvented Hospitality.

Flera anläggningar står nu i startgroparna för att införa Omnis och systemet rullas ut successivt under de kommande månaderna. Anläggningar som vill följa utvecklingen eller ta del av erfarenheterna från de första installationerna kan kontakta Reinvented Hospitality.

Om Omnis, ett system byggt inifrån branschen

Omnis har utvecklats av ingenjörsduon Marcus Holmgren och Torgil Zechel, som i över 20 år tillsammans arbetat med teknisk innovation. Under pandemin blev besöksnäringens digitala svagheter tydliga. De system som användes var i praktiken semi-digitala versioner av gamla arbetssätt, med begränsad förmåga att anpassa sig när förutsättningarna förändrades från dag till dag, och ännu mindre till snabba skiften eller nya affärsmodeller.

Som nyblivna ägare till en konferensanläggning mötte grundarna dessa utmaningar i den egna verksamheten och behovet av ett system som kunde hantera drift, gästservice och lönsamhet även under snabbt föränderliga förhållanden blev uppenbart. Den insikten blev startpunkten för Omnis – ett operativsystem utvecklat för att möta branschens krav, både i vardagen och i kris.

2023 belönades Omnis med utmärkelsen ”Årets innovation” av Svenska Möten, där bland annat Visitas ordförande Jonas Siljehammar satt i juryn.

Utvecklingen av Omnis har beviljats stöd av Almi, en statligt ägd aktör som finansierar små och medelstora företag med fokus på hållbar tillväxt och omställning i svenskt näringsliv.

För mer information

Reinvented Hospitality / Omnis
Marcus Holmgren, vd och grundare
073-730 47 08
marcus@reinvented-hospitality.com

Marholmen
Bibi Rydbacken, presskontakt
070-896 18 11
bibi.rydbacken@marholmen.se

Marholmen is an island with a bridge connection in Roslagen's beautiful archipelago, just an hour's drive from Stockholm and Uppsala. For over a hundred years, people have come here to rest, meet, swim, enjoy, educate, explore or just be. Today there are 405 beds on the island in hotel rooms, cabin & villas. Our business also includes spa, restaurant, glamping, meetings, weddings, events and a wide range of activities all year round. 

Are you our new pastry chef?
We are now looking for a pastry chef who wants to join us on an exciting development journey and build Marholmen for the future together with us. Do you have an extraordinary passion for pastries? Do you love to wow your surroundings with your heavenly, creative and innovative creations? Then this is the right position for you and you are a key person in our continued development of Marholmen to Sweden's best archipelago destination.

The role
As a pastry chef at Marholmen , you are responsible for creating high-quality baked goods and delivering experience-enhancing bread, coffee and other goodies to our guests. Taste comes first, but you also have full freedom to create pastries that wow our guests! You'll have the opportunity to exceed the expectations of a wide and diverse group of guests - families, spa guests, conference guests, wedding guests and all our different and varied events here on the island. We can promise that no two days will be the same!

Who are you?
We are looking for you who recognize yourself in the following description:

• You have proven experience from similar assignments
• You have a strong inner drive and a desire to develop and evolve
• You see opportunities rather than obstacles and like to find new, creative solutions
• You are positive, solution-oriented and enjoy working independently
• You are a team player who sees the big picture and steps in where needed
  
  

What can we offer?
Here at Marholmen , we work as a team to give our guests a fantastic experience and take home great memories. What we offer you is a fun and varied workplace in constant development in a role that becomes what you shape it into.

You will work with a dedicated team in a unique environment. We have strong owners who support our development and guarantee a stable employer.

We have collective agreements and offer competitive employment conditions with a range of benefits for our employees.

The fact that the archipelago environment we operate in is among the most beautiful you've ever seen is a bonus!

Terms and conditions
The position is a permanent position on site at Marholmen and requires a driving license and car. The service involves varying working hours - we are open every day of the week at 06:30-23.00. Salary according to agreement.

Application Send your application to Sofia Juniwik, Head of Food & Beverage Experiences at marholmen as soon as possible. Selection and interviews will take place continuously. Access according to agreement.

Are you also curious to see what Marholmen's "new" restaurant and bar will look like after the renovation? Then you don't have to wait any longer, below you will find the answer. Please note that these are only sketches that will differ slightly from the finished result.

Read all about our rebuild here >>

Are you our new Administrative Manager?

Do you have an extraordinary passion for finance, controlling, HR administration and business support systems? Then this is the right position for you! You will be part of Marholmen's management team and a key person in our continued development of Marholmen into Sweden's leading archipelago destination. All year round!

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As Administrative Manager, you currently have overall responsibility for Marholmen's financial, controlling, payroll and HR administration in addition to system responsibility for relevant support systems. Together with your team, you support and manage the business in these areas.

The role also includes identifying opportunities and thinking outside the box to optimize Marholmen's profitability. We would also like you to be interested in participating in both pricing strategies and cost control of the various parts of the business.

You will report to the CEO and be part of the management of the business. You will be responsible for representing the leadership of the business in your area of responsibility by managing, leading and developing your staff towards the short and long-term goals of the business.

Who are you?

• You are used to leading, managing, developing and following up on a multifaceted business with all that this entails from a financial perspective.
• You are a confident leader who is good at engaging and developing your team, while being stimulated by participating in the daily work yourself
• You have the ability to see the big picture from a customer perspective, see opportunities rather than obstacles and like to find new, creative solutions that develop the guest experience and make Marholmen even more profitable.
• You have a strategic mindset and develop your responsibilities in a systematic way.
• You have experience in management work and it is natural for you to contribute to the whole beyond your own responsibilities.
• You are positive, solution-oriented, enjoy collaboration and are a team player.

Your skills and experience:

• Relevant university degree or equivalent.
• Several years of experience in similar tasks. Experience from similar operations in the hospitality industry with hotels, restaurants, conferences, spas, multiple target groups, offers, concepts and seasons is an advantage. 
• You are a skilled demander and purchaser of services.
• In addition to Visbook POS, we work with various tools and support systems, such as Hogia and Timeplan. Experience and knowledge of corresponding systems is an advantage and very good knowledge of the Office package is a matter of course.
• You are fluent in spoken and written Swedish and English. Additional languages are not a disadvantage.
• It is an advantage if you have experience of quality and environmental management systems such as ISO, Nordic Ecolabel, or equivalent.

What can we offer?
Marholmen is an island in the Roslagen archipelago only an hour's drive from Stockholm and Uppsala. You will work together with a dedicated team in a unique environment. We have strong owners who support our development and guarantee a stable employer.

• We have collective agreements and offer competitive employment conditions with a range of benefits for our employees. 
• An exciting challenge and the opportunity right now to influence the premises and be part of our further development journey.

Terms and conditions
The position is a permanent position on site at Marholmen and requires a driving license. 

Application
In this recruitment we have chosen to cooperate with Urvalet Executive AB. More information about the recruitment process can be found on Urvalet's website, www.urvalet.se

We would like to receive your application as soon as possible. Please note that We only accept applications via Urvalet's website where you upload your application.Selection and interviews will be ongoing. If you have any questions, please contact the responsible recruiter at Urvalet: Linda Wiltbourn, linda.wiltbourn@urvalet.se 

During a gala dinner at Yasuragi on April 28, this year's edition of the Swedish Meeting Prize was awarded in the company of about a hundred representatives from Sweden's best conference facilities.

Meeting Place of the Year: Marholmen Hotell, Bath & Möten
The award for Meeting Place of the Year went to Marholmen Hotell, Bath & Möten which, in competition with over 150 of Sweden's best meeting facilities, received the highest rating in customer surveys in terms of overall customer satisfaction.

 - The Swedish Meetings Award celebrates the brave, innovative and committed forces that every day create even better experiences for our customers and drive the industry forward. With pride and joy, we see how the winners' efforts raise the quality of meetings, strengthen the value of each guest and inspire others in the industry, says Michael Schüller, CEO of Svenska Möten.

Read more about the award and all the winners >>

In May 2025, the archipelago destination Marholmen in Roslagen, just outside Norrtälje, will begin a significant renovation and extension of its main building. This major investment aims to enhance the guest experience, improve the working environment for employees and strengthen Marholmen's position as a year-round destination. The work is expected to be completed in spring 2026.

"This investment will take Marholmen to new heights," says Fredrik Utheim, CEO of Marholmen. "Our goal is to offer all our guests an even better stay, while protecting our unique environment and history and preserving the island for future generations."

The planned redevelopment includes several key areas:

• New main entrance and lobby: The main entrance will be moved to create a more welcoming first impression. The new lobby will offer spacious areas with comfortable seating areas and a large fireplace to create a warm and inviting atmosphere.
• Modern kitchen: The existing kitchen will be replaced with a state-of-the-art and sustainable facility, adapted to efficiently handle the increasing number of guests and ensure the highest quality of dining experiences.
• Refurbished restaurant and bar: These areas are being rebuilt to offer an improved guest experience and a customized working environment, focusing on both individual visitors and larger groups.
• Updated Spa: The spa is undergoing a complete renovation to create an optimal spa experience.
• Improved building technology: New ventilation systems and other technical equipment are being installed to ensure sustainable and energy-efficient operation.

The developmentis part of Marholmen's long-term strategy and vision to become Sweden's leading year-round archipelago destination and a food destination worth a detour. By upgrading the facilities and implementing modern technology, Marholmen aims to preserve the unique archipelago environment for future generations.

During the refurbishment period, disruption to guests will be minimized through careful planning of the construction work. Accommodation in cabin, villas, glamping tents, pitches or Villa Berg will not be affected at all, while disruption will be minimal for those staying in the main building's hotel rooms. All meals will be served at the historic Grosshandlartorget and a new summer restaurant will be launched in the summer as a natural gathering place. While the spa is being renovated, guests will be offered the 7° Bath & Sauna natural bath experience, where selected spa treatments will be available.

"These improvements will enable us to meet our guests' needs even better and work smarter on several levels. At the same time, we have a chance to review our entire offering and develop new and exciting experiences, not least in food and drink. We look forward to welcoming both new and returning guests to an even better Marholmen," Fredrik concludes.

The Swedish Meeting Prize wants to recognize meeting places and people who do that little extra. Both for guests and to drive the industry forward, and not least inspire others.

Meeting Place of the Year

Goes to the establishment with the most satisfied customers.

Criteria:
The prize is awarded to the establishment that, in the previous year, received the highest score in the customer surveys on the questions measuring overall customer satisfaction, including willingness to recommend, willingness to return to the establishment and the overall experience.

The winners of the Swedish Meeting Prize 2025 will be presented and celebrated at Yasuragi on April 28.

This summer sees the launch of the Villa Berg spa hotel in a beautiful Art Nouveau villa on the island of Marholmen. With only 13 rooms, an in-house kitchen team and both sea bath & hot tub right outside the door, guests are guaranteed an intimate and exclusive hotel experience.

The new Badhotellet Villa Berg has all the charm and comfort you can imagine. The unique villa was originally completed in 1915 and was then a vacation home for the poor working class. The villa has now undergone a careful renovation and when the doors open to the Badhotellet this summer, it will be possible for individual guests to stay in the villa for the first time in almost 100 years.

- Villa Berg is by far our most unique accommodation, the like of which cannot be found anywhere else. The villa is a flexible oasis with all the amenities you could wish for. It offers food and drink at the highest level and the beautiful archipelago nature right outside the door, says Marholmen's CEO Fredrik Utheim.

Guests can choose between a mini suite, ten double rooms and two single rooms, all with private bathrooms. The villa has generous areas for socializing and offers many activities in the beautiful archipelago nature. When booking Badhotellet, half board is always included; a 4-course dinner prepared by Badhotellet's own kitchen team under the guidance of the food creators at Loén, and when you wake up, a generous breakfast awaits.

- With us, the focus is on the ingredients and the guest. We prepare the food in a familiar and genuine way and the dishes are playful and innovative, says Nichlas Holmquist at Loén.

Villa Berg was built in 1915 and is a listed Art Nouveau villa. The magnificent villa was completely renovated in 2024 and is rented out in its entirety for larger parties, but from 2025 the villa will change into a bath hotel during the period June 27 - Aug 10

Book the villa here >>

When the Swedish final of the Copper Skillet chef competition was held at Sergel HUB on March 24, our Alexander Lundin won the senior class. Copper Skillet is a global competition for chefs working at conference centers affiliated with IACC, International Association of Conference Centers. The winners will now go on to compete in the European final in October. The winners will go on to the World Finals in spring 2026.

Svenska Möten, together with Nores, hosted the Swedish final of Copper Skillet, where 16 chefs from conference facilities throughout Sweden competed. The competition task consisted of creating a main course suitable for a conference context under time pressure, using ingredients from a pantry that the chefs had found out about in advance and a secret basket of ingredients that was revealed on site. The chefs had 15 minutes to familiarize themselves with the secret ingredients and plan their dish. They then had 30 minutes to prepare the dish before presenting it to the jury.

- "I am very impressed by not only the winners, but all the chefs who participated and competed. Together they show that the food at Swedish conference facilities is of an incredibly high standard," says Michael Schüller, CEO of Svenska Möten.

Alexander Lundin won with a dish of pike-perch with roast cheese, steamed asparagus, butter-fried morels and wild garlic, served with potatoes tossed in butter sauce with morels and spinach.

The jury's motivation was:
"A professional craftsmanship where every detail has been given full attention. From simple ingredients, the winner has managed to bring out the maximum flavor in each ingredient and a beautiful, modern presentation. A dish in complete balance".

The jury consisted of renowned chefs Paul Svensson, Pontus Wellén and Andreas Askling. The criteria assessed by the jury included how well the competition task was executed, presentation, craftsmanship, texture, balance of flavor combinations, workstation hygiene standards and food waste.

In the junior class, Simon Cardenas from Hotel Kristina won.

Photo: Swedish Meetings

Are you a restaurant manager with a confident and engaging leadership who wants to be an important cog in an exciting development phase? Marholmen is facing an extensive extension of the main building in 2025, which means, among other things, that we are building a completely new kitchen and towards the end of the year we will move into a completely rebuilt restaurant where we will offer a completely new dining experience.

We are now looking for a person with experience in leading teams in hotel, restaurant and conference operations undergoing change.

The role: As restaurant manager at Marholmen , you have overall responsibility for daily operations and planning based on the needs of the business. This means, among other things:

• Operational leadership - seeing, motivating and managing
• Schedule planning - tableware and dishes
• Logistics (as operations are spread across the island)
• Responsibility for budget monitoring, profitability and purchasing
• Optimization of working methods, service and customer satisfaction
• Recruitment and training in line with established procedures
• Presence in operation in the form of, among other things, operating shifts, rounds of restaurant areas, etc.
• Ensure a relevant and attractive food and beverage offer according to the set concept

About you: Leadership and planning are close to your heart. You are committed to your team and your business. You have previous experience in hotel, restaurant and conference management. It would be an advantage if you have previously worked with Visbook.

Send your application to Sofia Juniwik, Head of Food & Beverage Experiences atmarholmen

Deadline for applications is April 14.
Interviews are ongoing and the position may be filled during the period.

We look forward to hearing from you who want to join us all the way towards our vision: to become Sweden's best archipelago destination.

At the beginning of May 2025, we started the renovation and extension of our main building. Among other things, we are building an additional 600 square meters and creating a brand new kitchen while renovating our restaurant, bar and Mareld Spa. Follow this link for all the info on what we're doing. Here you will also be able to follow the construction.