New CEO at Marholmen

Marholmen is now taking the next step to put this small island in Roslagen on the map as Sweden's next big year-round destination. “I'm really looking forward to further developing Marholmen to its full potential together with our employees and owners,” says Fredrik Utheim, who took over as the new CEO after the turn of the year.

Marholmen is located in the Roslagen archipelago, just outside Norrtälje. On the 93-hectare island, you'll find a hotel, cottages, villas, glamping, conference facilities, a spa, a restaurant, motorhome pitches, party venues, hot tubs, a sauna, jetties, and its own sandy beach. Activities for both private and conference guests all year round include adventure golf, a multi-sport court, a decathlon, Walking gym, Forest Bathing, cold baths, barbecue areas, an agility course, and playgrounds.

– I see enormous potential to truly put Marholmen on the map as a completely unique and sustainable year-round destination for visitors, says Fredrik Utheim. All the conditions are already in place, and when the offer came, I couldn't say no to the challenge of leading its continued development.

Throughout history, people have come to Marholmen for relaxation and recreation. In 1913, Nils and Hanna Berg donated a part of Marholmen to the Swedish Trade Union Confederation (LO) to give working wives and female laborers a chance to rest. This is a tradition that is still managed today by the owner, the Swedish Municipal Workers' Union.

Marholmen's Chairman of the Board, Johan Hessius, comments on the continued investment: "The owner and the board see great potential in Kommunal's continued ownership of Marholmen. We wish Fredrik and his team good luck and look forward to following their journey closely."

– Now we will build on the opportunity that the previous management laid the groundwork for. The vision is clear. Within five years, we aim to be Sweden's next big year-round destination, Fredrik concludes.

About Fredrik Utheim

Fredrik has extensive experience from the hotel industry and most recently comes from Annordia, where he worked with hotel property development. Previously, he has been, among other things, Sweden Manager and Group CEO for the former Rica Hotels, CEO for Stockholm Meeting Selection, and General Manager for the Radisson BLU hotels at Arlanda. Fredrik also has international experience from the USA, Spain, and Norway, and a degree in Hospitality Management from Miami, Florida.

If you want to get in touch with Fredrik, just email him at fredrik.utheim@marholmen.se