Marholmen is now taking the next step towards putting the small island in Roslagen on the map as Sweden's next major year-round destination. "I am really looking forward to further developing Marholmen to its full potential together with our employees and owners," says Fredrik Utheim, who took over as the new CEO after the turn of the year.
Marholmen is located in the Roslagen archipelago, just outside Norrtälje. The 93-hectare island includes hotels, cottages, villas, glamping, conference, spa, restaurant, pitches, party rooms, hot tubs, sauna, piers and its own sandy beach. Year-round activities for both private and conference guests include adventure golf, a multisport course, 10-a-side, walking gym, forest baths, cold baths, barbecue areas, an agility course and playgrounds.
- "I see a huge potential to really put Marholmen on the map as a unique and sustainable destination for visitors all year round," says Fredrik Utheim. "All the conditions are already in place and when the offer came, I couldn't turn down the challenge of leading the continued development.
Throughout history, people have come to Marholmen for relaxation and recreation. In 1913, Nils and Hanna Berg donated part of Marholmen to the Swedish Trade Union Confederation (LO) to give working wives and workers the opportunity to rest. This is a tradition that is still maintained today by the owner, the Swedish Municipal Workers' Union.
Marholmen's Chairman of the Board, Johan Hessius, comments on the further investment: "The owner and the Board see great potential in Kommunal's continued ownership in Marholmen. We wish Fredrik and his team the best of luck and look forward to following the journey closely.
- We will now manage the opportunity that the previous management team created. The vision is clear. Within five years, we will be Sweden's next major year-round destination," concludes Fredrik.
About Fredrik Utheim
Fredrik has a solid experience from the hotel industry and comes most recently from Annordia where he worked with hotel property development. Previously, he has been Head of Sweden and CEO of the former Rica Hotels, CEO of Stockholm Meeting Selection, General Manager of the Radisson BLU hotels at Arlanda. Fredrik also has international experience from the USA, Spain and Norway and training in Hospitality Management from Miami, Florida.
If you want to get in touch with Fredrik, email him at fredrik.utheim@marholmen.se.